{"id":1883,"date":"2020-05-11T07:51:58","date_gmt":"2020-05-11T07:51:58","guid":{"rendered":"https:\/\/www.campings.com\/fr\/content\/?page_id=1883"},"modified":"2020-05-11T07:51:58","modified_gmt":"2020-05-11T07:51:58","slug":"barometre-4","status":"publish","type":"page","link":"https:\/\/www.campings.com\/fr\/content\/news\/barometre-4\/","title":{"rendered":""},"content":{"rendered":"

Barom\u00e8tre Campings.com<\/em>
\nParis, le 11 mai 2020<\/em><\/p>\n

Alors que les vacances deviennent la premi\u00e8re pr\u00e9occupation des fran\u00e7ais, apr\u00e8s la situation sanitaire, seulement 20% des familles comptent r\u00e9server dans les 30 prochains jours<\/b><\/h3>\n

Alors que la France entre aujourd’hui dans la phase de d\u00e9confinement tant attendue, les r\u00e9sultats de la 4\u00e8me vague du barom\u00e8tre <\/span>\u201cConfinement, peut-on encore r\u00eaver de vacances\u201d <\/i><\/b>r\u00e9alis\u00e9 par Campings.com r\u00e9v\u00e8lent que la situation sanitaire pr\u00e9occupe beaucoup moins les familles qu\u2019au d\u00e9but de la crise sanitaire (40% vs 78% fin mars).<\/span> Les modalit\u00e9s de d\u00e9confinement (16%) et les prochaines vacances (19%) occupent d\u00e9sormais les esprits des Fran\u00e7ais.<\/b> L\u2019inqui\u00e9tude li\u00e9e \u00e0 la situation financi\u00e8re des m\u00e9nages ne semble pas avoir \u00e9t\u00e9 impact\u00e9e ces derni\u00e8res semaines : le chiffre oscille entre 6% et 8% depuis le d\u00e9but du confinement.<\/span><\/p>\n

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Une reprise des r\u00e9servations toujours impact\u00e9e<\/strong>
\nSi 22% des sond\u00e9s d\u00e9clarent avoir d\u00e9j\u00e0 r\u00e9serv\u00e9 leurs prochaines vacances, plus d\u2019un tiers d\u2019entre eux sont pr\u00eats \u00e0 attendre le mois prochain pour adapter leurs choix \u00e0 l\u2019\u00e9volution de la situation. L’absence d\u2019un calendrier clair pour l’h\u00f4tellerie de plein air repousse encore la reprise des r\u00e9servations, ce qui renforce la tension sur les professionnels du secteur.<\/p>\n

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La possibilit\u00e9 d’annuler sans frais jusqu’au d\u00e9part est toujours un crit\u00e8re important pour 36% des fran\u00e7ais. Les intentions de r\u00e9servations restent concentr\u00e9es sur ao\u00fbt (28%), juillet (27%) et septembre (26%). Les h\u00e9bergements de plein air sont toujours un choix s\u00e9curisant pour 80% des familles. Principalement en raison des\u00a0 mobil-homes espac\u00e9s et priv\u00e9s qu\u2019ils proposent.<\/p>\n

La mer, paysage pr\u00e9f\u00e9r\u00e9 de la migration estivale<\/strong>
\nLa destination France ne fait plus de doute pour cet \u00e9t\u00e9 (93% des intentions). Alors que 97% des familles comptent se d\u00e9placer en voiture, 70% des r\u00e9pondants aimeraient partir \u00e0 plus de 300 kilom\u00e8tres de leur domicile. Seulement 26% des familles pourraient envisager de s\u2019\u00e9loigner uniquement entre 100 et 300 kilom\u00e8tres. Cependant, 49% des familles pourraient se r\u00e9soudre \u00e0 rester dans leur r\u00e9gion.<\/p>\n

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 <\/p>\n

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Alors que 73% des fran\u00e7ais seraient favorables \u00e0 l\u2019ouverture des plages au public d\u00e8s le 11 mai, la mer garde toujours sa forte attractivit\u00e9 comme destination de vacances. Cette ann\u00e9e, plus de trois quarts des r\u00e9pondants privil\u00e9gieront le littoral \u00e0 la campagne (12%) ou la montagne (11%).<\/p>\n

D\u00e9confinement progressif et activit\u00e9s<\/strong>
\nAlors que le protocole sanitaire de la F\u00e9d\u00e9ration Nationale de l’h\u00f4tellerie de plein air (FNHPA) devrait \u00eatre valid\u00e9 jeudi prochain lors du conseil interminist\u00e9riel du tourisme, les familles semblent se faire \u00e0 l\u2019id\u00e9e que les activit\u00e9s propos\u00e9es par les campings pourraient \u00eatre partiellement impact\u00e9es par le d\u00e9confinement progressif. 59% des r\u00e9pondants affirment que cela ne remettrait pas en cause leur r\u00e9servation. Mais pour 85% des autres, la fermeture des piscines et parcs aquatiques serait un frein.<\/p>\n

\"\"<\/p>\n

Ceci dit, les familles semblent pr\u00eates \u00e0 faire tous les efforts n\u00e9cessaires pour assurer leurs vacances. Plus de 65% d\u2019entre elles seraient favorables \u00e0 la mise en place d\u2019horaires limit\u00e9s pour acc\u00e9der \u00e0 la piscine ou \u00e0 la plage. 55% des fran\u00e7ais comprendraient que les plages ne soient accessibles que pour la pratique du sport ou les promenades. Plus de la moiti\u00e9 d\u2019entre eux sont maintenant pr\u00eats \u00e0 porter un masque dans les campings, et m\u00eame 43% \u00e0 utiliser l\u2019application StopCovid.<\/p>\n

M\u00e9thodologie du Barom\u00e8tre Campings.com<\/u>
\nL\u2019enqu\u00eate \u201cConfinement – Peut-on encore r\u00eaver de vacances?\u201d<\/em><\/strong> a pour ambition de suivre l\u2019\u00e9volution des pr\u00e9occupations de sa communaut\u00e9 de campeurs tous les 15 jours et d\u2019anticiper les comportements des consommateurs apr\u00e8s la crise sanitaire.
\nLe barom\u00e8tre Campings.com a \u00e9t\u00e9 lanc\u00e9 le 25 mars.
\nLe nombre de r\u00e9pondants \u00e0 cette quatri\u00e8me vague r\u00e9alis\u00e9e le 6 mai est de 901 vacanciers.\u00a0<\/u><\/p>\n

A propos de Campings.com<\/u>
\nCr\u00e9\u00e9 en 2008, Campings.com est leader europ\u00e9en de la r\u00e9servation d\u2019h\u00e9bergements de plein air (HPA) sur Internet. Le groupe r\u00e9f\u00e9rence pr\u00e8s de 2500 campings partenaires du camping familial au complexe 5 \u00e9toiles.<\/p>\n

Retour Sommaire Actualit\u00e9s<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barom\u00e8tre Campings.com Paris, le 11 mai 2020 Alors que les vacances deviennent la premi\u00e8re pr\u00e9occupation des fran\u00e7ais, apr\u00e8s la situation sanitaire, seulement 20% des familles comptent r\u00e9server dans les 30 prochains jours Alors que la France entre aujourd’hui dans la phase de d\u00e9confinement tant attendue, les r\u00e9sultats de la 4\u00e8me vague du barom\u00e8tre \u201cConfinement, peut-on […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1820,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-onecolumn.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1883","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campings.com\/fr\/content\/news\/barometre-4\/\" \/>\n<meta property=\"og:locale\" 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