{"id":1859,"date":"2020-04-27T10:49:51","date_gmt":"2020-04-27T10:49:51","guid":{"rendered":"https:\/\/www.campings.com\/fr\/content\/?page_id=1859"},"modified":"2020-04-27T12:12:09","modified_gmt":"2020-04-27T12:12:09","slug":"barometre-2","status":"publish","type":"page","link":"https:\/\/www.campings.com\/fr\/content\/news\/barometre-2\/","title":{"rendered":""},"content":{"rendered":"

Barom\u00e8tre Campings.com<\/em>
\nParis, le 09 avril 2020<\/em><\/p>\n

D\u00e9confinement progressif :\u00a0<\/b>40% des familles envisagent de rester dans leur r\u00e9gion pour les vacances !<\/b><\/h3>\n

Alors que les Fran\u00e7ais entament leur 24\u00e8me jour de confinement, Campings.com, leader europ\u00e9en de la r\u00e9servation d\u2019h\u00e9bergements de plein air (HPA) sur Internet a interrog\u00e9 une nouvelle fois sa communaut\u00e9 pour suivre l\u2019\u00e9volution des pr\u00e9occupations des fran\u00e7ais et leurs intentions de vacances apr\u00e8s la crise sanitaire. <\/span>Le seconde vague du barom\u00e8tre <\/b>\u201cConfinement, peut-on encore r\u00eaver de vacances\u201d<\/i><\/b> r\u00e9v\u00e8le toujours de fortes inqui\u00e9tudes sanitaires et une large pr\u00e9f\u00e9rence pour des vacances sur le territoire face \u00e0 l\u2019incertitude de la situation.<\/b><\/p>\n

La situation \u00e9conomique, source d\u2019inqui\u00e9tude en augmentation<\/b>
\nM\u00eame si la situation sanitaire reste la premi\u00e8re pr\u00e9occupation des familles (74% en recul de 4 points), l\u2019inqui\u00e9tude li\u00e9e \u00e0 la situation \u00e9conomique enregistre une augmentation significative en 15 jours (11% vs 7%).<\/span><\/p>\n

\"\"<\/p>\n

La France, destination refuge<\/b>
\nLa tendance se confirme. La majorit\u00e9 des familles envisagent toujours leurs prochaines vacances en France (90% – chiffre stable). Une d\u00e9marche de soutien envers le tourisme et l\u2019\u00e9conomie nationale semble toujours \u00eatre le moteur des r\u00e9pondants (40% – chiffre stable). <\/span>Pr\u00e8s de la moiti\u00e9 de ces Fran\u00e7ais comptent toujours r\u00e9server leurs vacances dans les 30 jours apr\u00e8s la fin de la p\u00e9riode de confinement.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Les perspectives d\u2019un d\u00e9confinement progressif\u00a0<\/b>
\nPour autant, le tourisme local ne semble pas remporter l’adh\u00e9sion des familles\u2026 Dans l\u2019hypoth\u00e8se d\u2019un d\u00e9confinement par zone g\u00e9ographique, seulement 4 familles sur 10 pourraient imaginer rester dans leur r\u00e9gion pour les vacances. <\/span>Un d\u00e9confinement par type d\u2019activit\u00e9 pourrait \u00e9galement avoir un impact sur les r\u00e9servations effectu\u00e9es ou \u00e0 venir.<\/span><\/p>\n

M\u00eame si pour les trois quarts des fran\u00e7ais interrog\u00e9s, les h\u00e9bergements de plein air apparaissent toujours comme s\u00e9curisants apr\u00e8s la crise sanitaire,<\/span> 58% des r\u00e9pondants pourraient remettre en cause leur r\u00e9servation dans un camping si la piscine n\u2019\u00e9tait pas ouverte. L\u2019absence d\u2019un service de restauration serait \u00e9galement un \u00e9l\u00e9ment d\u00e9cisif pour 32% des r\u00e9pondants.<\/span><\/p>\n

\"\"<\/p>\n

M\u00e9thodologie de l\u2019enqu\u00eate<\/strong><\/u>
\nLe barom\u00e8tre <\/span>\u201cConfinement – Peut-on encore r\u00eaver de vacances?\u201d<\/i><\/b> r\u00e9alis\u00e9 par Campings.com SAS pour ambition de suivre l\u2019\u00e9volution des pr\u00e9occupations de sa communaut\u00e9 de campeurs tous les 15 jours et d\u2019anticiper les comportements des consommateurs apr\u00e8s la crise sanitaire.<\/span><\/p>\n

Le barom\u00e8tre a \u00e9t\u00e9 lanc\u00e9 le 25 mars. Une nouvelle vague a \u00e9t\u00e9 r\u00e9alis\u00e9e le 8 avril aupr\u00e8s de 75000 clients. Le taux d\u2019ouverture des emails \u00e9tait de 15%. Le nombre de r\u00e9pondants \u00e0 cette deuxi\u00e8me \u00e9tude est de 826 personnes.<\/span><\/p>\n

A propos de Campings.com<\/strong><\/u>
\nCr\u00e9\u00e9 en 2008, Campings.com est leader europ\u00e9en de la r\u00e9servation d\u2019h\u00e9bergements de plein air (HPA) sur Internet. Le groupe r\u00e9f\u00e9rence pr\u00e8s de 2500 campings partenaires du camping familial au complexe 5 \u00e9toiles.<\/span><\/p>\n

Retour Sommaire Actualit\u00e9s<\/u><\/strong><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Barom\u00e8tre Campings.com Paris, le 09 avril 2020 D\u00e9confinement progressif :\u00a040% des familles envisagent de rester dans leur r\u00e9gion pour les vacances ! Alors que les Fran\u00e7ais entament leur 24\u00e8me jour de confinement, Campings.com, leader europ\u00e9en de la r\u00e9servation d\u2019h\u00e9bergements de plein air (HPA) sur Internet a interrog\u00e9 une nouvelle fois sa communaut\u00e9 pour suivre l\u2019\u00e9volution […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1820,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-onecolumn.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1859","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n-<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campings.com\/fr\/content\/news\/barometre-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"-\" \/>\n<meta property=\"og:description\" content=\"Barom\u00e8tre Campings.com Paris, le 09 avril 2020 D\u00e9confinement progressif :\u00a040% des familles envisagent de rester dans leur r\u00e9gion pour les vacances ! 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